About US
The Languedoc Wine Interprofessional Council (CIVL), recognized by decree on September 6, 1994, as a “private organization of public interest,” unites the major players in Languedoc’s winegrowing and trade sectors. Representing 500 trading houses, 150 cooperative wineries, and 2,000 wine estates, the CIVL covers 20 AOPs and 19 IGPs across the Languedoc region.
CIVL provides essential technical support and market advice to wine professionals. Its operations are financed by contributions from industry members, calculated based on wine, must, and grape releases, and vary by appellation category. Placed under the economic and financial control of the State, CIVL plays a vital role in advancing the Languedoc wine industry.
Our mission is to promote Languedoc wines and enhance their recognition among professionals and consumersworldwide. Discover how the CIVL’s initiatives are strengthening the presence of Languedoc wines in national and international markets.
Agenda
Our Missions
Research&Development
Our mission in Research and Development is to promote innovation by focusing on applied research, experimentation, and comprehensive development programs. We specialize in providing technical advice and support to food industry professionals, helping them enhance the quality, safety, and traceability of their products.
We are dedicated to advancing food safety standards, with a strong commitment to improving product traceability from the production line to the final consumer. Our initiatives prioritize the development of innovative solutions that ensure food safety and quality, meeting the highest industry standards.
Economics and Market Research
Our economic mission is to strengthen industry knowledge by centralizing wine statistics and technical data, ensuring market transparency in the Languedoc-Roussillon region. We aim to monitor consumer behavior, understand market needs, and promote the adaptation of supply to demand for AOP/AOC and IGP wines. By providing accurate and up-to-date information, we contribute to effective market management by aligning wine products with quantitative and qualitative requirements. Our goal is to empower stakeholders with centralized data for informed decision-making, fostering the growth and sustainability of the Languedoc-Roussillon wine sector.
Marketing & Communication
At the heart of our marketing and communication efforts is the promotion of AOP and IGP wines from the Languedoc region. Our mission is to enhance the identity, reputation, and protection of these wines through a variety of strategies, including public relations, communication, promotional activities, and, when necessary, legal actions, both in France and internationally.
We design tailored promotion and communication strategies for each market, focusing on the unique needs of distributors and consumers. For the various Languedoc appellations, we create and fund promotional campaigns and advertising targeted at the general public, media professionals, distributors, restaurateurs, and wine merchants. Our aim is to boost the visibility and presence of Languedoc wines across all platforms, adapting our efforts to meet the demands of each market segment.